Hong Kong Ordinances
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UNSOLICITED ELECTRONIC MESSAGES ORDINANCE - SCHEDULE 1
EXEMPTIONS
(Past version on 01/06/2007).
[section 7]
1. Interpretation
(1) In this Schedule—
"sound broadcasting service" (聲音廣播服務) means—
(a) a service that includes broadcasting as defined in section
13A(1) of the Telecommunications Ordinance (Cap 106); or
(b) a service of a like nature;
"television programme service" (電視節目服務) means—
(a) a television programme service as defined in section 2(1) of
the Broadcasting Ordinance (Cap 562); or
(b) a service of a like nature.
(2) For the avoidance of doubt, the exemption of a matter from the
application of Part 2 of this Ordinance (rules about sending commercial
electronic messages) in accordance with Table 2 shall not be construed as
implying that the other provisions of this Ordinance apply to that matter.
2. Exemptions
(1) The matters described in an item in Table 1 are exempt from the
application of this Ordinance.
(2) The matters described in an item in column 1 in Table 2 are
exempt from the application of Part 2 of this Ordinance (rules about
sending commercial electronic messages) subject to the conditions, if any,
specified in column 2 of that item.
TABLE 1
MATTERS EXEMPTED FROM APPLICATION OF ORDINANCE
Item Description of exempt matter
1. Voice, sound, image or video messages, or messages combining text,
voice, sound, images or video, that involve person-to-person interactive
communications between a caller and a recipient without any pre-recorded
or synthesized (machine-generated or simulated) element.
2. Voice, sound, image or video messages, or messages combining text,
voice, sound, images or video, that involve—
(a) person-to-person interactive communications between a caller and a
recipient; and
(b) a pre-recorded or synthesized (machine-generated or simulated) element,
whereby the pre-recorded or synthesized element is activated in response
to information communicated by the caller.
3. Television programme services, whether or not licensed under the
Broadcasting Ordinance (Cap 562).
4. Sound broadcasting services, whether or not licensed under the
Telecommunications Ordinance (Cap 106).
TABLE 2
MATTERS EXEMPTED FROM APPLICATION
OF PART 2 OF ORDINANCE
Column 1
Column 2
Item
Description of exempt matter
Conditions to which
exemption is subject
1. Any commercial electronic message sent to a person that meets the
following conditions—
(a) the message is sent in response to information communicated to the
sender by that person (including but not limited to information
communicated through the Internet);
(b) the information is communicated to the sender by that person either
directly or in consequence of the conduct of that person;
(c) the message would not have been sent but for the communication of that
information; and
(d) the message is of a kind that the person would normally expect to
receive as a result of the communication of that information.
The exemption is subject to the condition that the commercial electronic
message is sent to the person within a reasonable time after the
information is communicated to the sender by that person.
2. Any electronic message the primary purpose of which is—
(a) to facilitate, complete or confirm a commercial transaction that the
recipient has previously agreed to enter into with the sender;
(b) to provide warranty information, product recall information or safety
or security information with respect to a commercial product or service
purchased or used by the recipient; or
(c) to deliver goods or services, including product updates or upgrades,
that the recipient is entitled to receive under the terms of a transaction
that the recipient has previously agreed to enter into with the sender.
Not applicable.
3. Any electronic message the primary purpose of which is to provide—
(a) notification concerning a change in the terms or features of;
(b) notification of a change in the recipient's standing or status with
respect to; or
(c) at regular periodic intervals, account balance information or other
type of account statement with respect to,
a subscription, membership, account, loan or comparable ongoing commercial
relationship involving the ongoing purchase or use by the recipient of
goods or services offered by the sender.
Not applicable.
4. Any electronic message the primary purpose of which is to provide
information directly related to an employment relationship or a related
benefit plan in which the recipient is currently involved, participating
or enrolled. Not applicable.
participating or enrolled. Not applicable.
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